Can I do SEO for myself?
Depending on your time commitment, willingness to learn, and complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a website for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of optimization and website strategy.
Still, even in this case, it's good to have a firm grasp of the core concepts.
Galahad Productions took Toxic Shock from the 7-8th page of a google search to number 1 in about 9 hours. First we had the name of the band generating a massive keyword search for unrelated material. The rest, was just common sense once the core of SEO is understood.
Scott Smith
"Structured data's importance varies greatly by vertical. If I could do one thing to help every webpage out there rank better these days, it would be to add a video."
Greg Niland
"Many of these factors are intertwined. Does adding authorship markup boost your rankings? Or is it because the authorship markup added your smiling face to SERPs, which in turn drove a higher CTR? Another example is the length of content. Are you ranking because your content is long or because your long content contains extra synonyms that can't be squeezed into shorter content? Or maybe longer content keeps users on your site longer, which can reduce bounce rates? It is hard to isolate a single ranking factor, but to be honest, you don't need to be that precise. It's like baking a cake: It doesn't matter how much of one ingredient is in the recipe. It matters much more that the sum of the ingredients taste good."
In 2013 experts already guessed current conditions reSEO: Social Ranking, links and shares are the "it girl" today in 2014
Galahad Productions STRONGLY recommends the: MOZ
Search engines have two major functions crawling & building an index, and providing answers by calculating relevancy & serving results.
Imagine the World Wide Web as a
network of stops in a big city subway system.
Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available – links.
Clearly this is a man who can teach anyone the fundamentals of what
seems daunting at first.
As for Galahad Production's success with Toxic Shock?
See for yourself:
Before: google rank - 0
After: google pagerank 9.5 of 10
